I’ve been selling film art and dealing with the movie artists that created film campaigns through my gallery ArtInsights since 1994. I’ve known lots of the greats, and even represented famed cinema artist John Alvin, who created the wonderfully memorable posters for E.T., and BLADE RUNNER, and over 200 others. As a film critic though, I see images promoting movies that span the full spectrum from clever and creative to crass, and from gorgeous to god-awful.
(the SHAUN THE SHEEP campaign is definitely creative and clever.)
Want to know why campaigns have changed so much in the last years? Or what posters and campaigns helped make the difference this year between success and failure at the box office? Watch: