Shane Black films always have a great sense of place. The director/writer is known for his sharp dialogue and buddy dynamics, something his newest film, THE NICE GUYS looks to have in spades. The film, which is set in the 1970s, looks to be filled with fashion, music and facial hair of the time. It appears that the film’s marketing team is fully aware of that, as they have released a “new” trailer which gives the entire film a retro feel.
The footage in the new trailer is not dramatically different from previous trailers, the voiceover, music, popping on-screen titles, and structure all help lay the ‘70s theme on thick. There’s even a hilarious “and introducing…” credit for actress Kim Basinger, who started her acting career in 1976. With the addition of some grainy filters and artifacting, the trailer looks like it was ripped directly off of a VHS tape.
You can check out the film’s official synopsis and trailer below:
In 1970s Los Angeles a down on his luck private eye Holland March (Gosling) and world weary muscle-for-hire Jackson Healy (Crowe) have nothing in common until they’re plunged into a life-or-death mystery when the missing persons case they’re both following makes them the target of trained killers.
Judging by the previous trailers and webisodes, THE NICE GUYS looks as though it could be the surprise hit of the summer. It has an incredible cast, with Russell Crowe and Ryan Gosling, and the energetic tone we have come to expect from Shane Black. While I doubt it will be one of the biggest films of the summer, THE NICE GUYS seems situated to be the another crowd-pleaser in the vain of 2015’s SPY or 2014’s THE HEAT.
THE NICE GUYS is directed by Shane Black, and co-written with Anthony Bagarozzi. The film stars Gosling, Crowe, Basinger, MAtt Bomer, Keith David, Yaya DaCosta, and Margaret Qually. THE NICE GUYS opens in theaters 20th May.